Lately the term ‘Big Data’ has been under the limelight, but not many people know what is big data. Businesses, governmental institutions, HCPs (Health Care Providers), and financial as well as academic institutions, are all leveraging the power of Big Data to enhance business prospects along with improved customer experience.

IBM maintains that businesses around the world generate nearly 2.5 quintillion bytes of data daily! Almost 90% of the global data has been produced in the last 2 years alone.

So we know for sure that Big Data has penetrated almost every industry today and is a dominant driving force behind the success of enterprises and organizations across the globe. But, at this point, it is important to know what is big data? Lets talk about big data, characteristics of big data, types of big data and a lot more.

**What is Big Data? Gartner Definition **

Types of Big Data

Advantages of Big Data (Features)

Who is using Big Data? 5 Applications

Wrapping Up

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