In this modern era, every firm has to explore advancements in its strategy to survive and flourish. The success of the company not only depends on the innovation of new products; it also includes the marketing strategy that boosts the sale of the products to potential customers as businesses are moving from print to completely digital. The development of technology brings has influenced many new ways of marketing, and Geofencing technology leverages the thought. It is a GIS innovation that focuses on business development in today’s world. Let’s go further to discuss more Geofencing and unleash all the benefits it can offer to your business.

What is Geofencing?

Geofence simple means a virtual diameter in a geographically defined area. It is a technology that constitutes a virtual distance around a defined point in a real-world geographical area. It is a technique used to attract the customers bypassing the ads through their smartphones relevant to them when they enter the virtual boundary of the particular business location.

How Geofencing works?

Geofencing works when the user enters the mainly defined boundary. Here the location of interest is defined by latitude and longitude, and the limit is determined by the optimal radius buffered from this location of interest. For activating geofencing, the application must access the user’s location. After explaining our region for the site’s point, the potential customers can now be identified through their mobile’s GPS.

The entry and exit points have to be defined. In addition to this location specified feature, we also need to bring actions to aim for the potential customer. You can acquire the customer data based on their visits, age, gender, etc. to target them.

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