Google reveals what are the most popular Halloween costumes this year, according to trending search data in the United States.

Google’s data can be useful to marketers who work in related verticals and are looking to get high-value products in front of last-minute shoppers.

These are the costume ideas people are searching for most, which can give you some insight into customers’ purchase intent.

If you have an opportunity to promote any costumes, clothing, or accessories related to these costume ideas then perhaps an ad blitz or social campaign should be considered.

Here are Google’s lists of most popular costume ideas, which include overall trending searches as well as searches in particular categories.

Popular Halloween Costumes Overall

These are the top trending Halloween costume searches overall (and my brief description of them in parentheses).

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1. Cobra Kai (from a popular Netflix series of the same name)
2. Dungeon Master (from the role-playing game Dungeons & Dragons)
3. The Mandalorian (from a popular Disney+ series of the same name)
4. Space Cowgirl (a DIY costume that combines outer space and country/western aesthetics)
5. Trolls (from the series of movies with the same name)
6. Belle (from Beauty and the Beast)
7. Marshmello (world famous DJ and music producer)
8. Inflatable shark
9. Firefighter
10. Sanderson sisters (from the 90’s Halloween film ‘Hocus Pocus’)

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