Using data as a part of your marketing plan can have a tremendous impact on your overall results, which is why data-driven marketing has become the standard for many agencies.

However, data-driven marketing may require many businesses to rethink the way they work, especially when it comes to cooperation between their various teams.

You may have heard about the concept of collaboration and automating processes before - something referred to as webops. Now an increasing number of companies are throwing marketing into the mix.

Among the most important factors is a close working relationship between marketing and web development teams if a business wants to make the most of data-driven marketing.

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