What is Customer Segmentation

**Customer Segmentation **involves dividing a customer base into groups of individuals based on certain traits they share.

Segmentation helps with a company’s customer relationship management and overall marketing performance. By segmenting your customer base, it allows companies to tailor marketing efforts to target specific groups with relevant messages. This enables the company to better allocate marketing resources, create effective marketing campaign strategy, and maximize desired marketing outcomes with higher conversion.

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