We are in the midst of massive change. Right now many entrepreneurs, engineers, and researchers are busy rethinking or redesigning some of the big sectors such as travel, business, remote work, collaboration to name a few. With dependable advancement in Machine Learned (ML) features and tools in our hands, it has become a great opportunity to rebuild new experiences that could have a long-lasting impact on our economy and society.

10 years back Tim Brown (then CEO, IDEO) gave a compelling Ted talk on moving from Design to “Design Thinking”. I have watched it several times. Recently, it occurred to me that several points made in his talk are still very relevant. When we think about a new AI-first product — we usually think of something a bit more attractive (smarter ways to figure out something from context?) and making it a bit easier to use?

But according to Tim, in Design Thinking the focus should be less on object/product/feature and more on Design thinking as an end-to-end approach. Instead of taking the existing convergent approach of selecting the best choice among existing solutions, it allows us to explore new alternatives that have not existed before. This way we might actually see a bigger impact in the long run.

#machine-learning #design-thinking #product-design #artificial-intelligence #innovation