Ever since its launch, the AMP Project has been surrounded by controversy.
It promises fast page speeds and additional visibility on Google result pages but demands submission to a stripped-down form of HTML.
Essentially, putting your website on a diet to make it more attractive to users.
While there are glowing case studies, for many, the implementation was haphazard and the results confusing.
Leaving the marketing industry with this question:
Is AMP important for SEO?
Today, we delve into whether AMP is worth it by looking at:
- What is AMP?
- What are the pros and cons?
- How to optimize AMP
- What sites should implement AMP
- How to measure the impact
While the AMP framework extends beyond AMP pages with Web Stories (a.k.a., AMP Stories), AMP Email, and AMP Ads, these are all in the early stages. I won’t be covering those formats in this article.
What Is AMP?
AMP, formerly known as Accelerated Mobile Pages, are lightweight pages designed to give mobile users a lightning-fast, more engaging experience.
It’s “an open-source HTML framework that provides a straightforward way to create webpages that are fast, smooth-loading and prioritize the user experience above all else.”
Their words, not mine.
#mobile search #seo #mobile app
