In a jaw-droppingly rare fit of doing the right thing, Google announced its latest algorithm updates well in advance!

Entitled “Evaluating page experience for a better web”, Google’s unusual heads-up in May was because:

“We recognize many site owners are rightfully placing their focus on responding to the effects of COVID-19.”

How sweet of them.

So hey, if you’re currently updating your website — or thinking of doing so — why not take a look at what Google has up its sleeve?

You may have noticed Google’s latest spin slogan is “Page Experience”.

What does Page Experience mean?

User interface, user experience, page experience …tomarto, tomayto?

Not exactly. Here are some simplified definitions if you’re not sure:

• User Interface (UI) is the interaction between user and website
• User Experience (UX) is how visitors _feel _about using your website
• **Page Experience (no abbreviation in use yet) provides a holistic picture of the quality of a user’s experience on a web page. **Hmm.

Let’s see how Google explains Page Experience:

“Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.”

Any the wiser? Nope, me neither.

#intrusive-interstitials #page-experience #ux-design #accessibility #google-algorithms-updates #algorithms