Have you ever visited a restaurant or movie theatre, only to be asked to participate in a survey? What about providing your email address in exchange for coupons? Do you ever wonder why you get ads for something you just searched for online? It all comes down to data collection and analysis. Indeed, everywhere you look today, there’s some form of data to be collected and analyzed. As you navigate running your business, you’ll need to create a data analytics plan for yourself. Data helps you solve problems , find new customers, and re-assess your marketing strategies. Automated business analysis tools provide key insights into your data. Below are a few of the many valuable benefits of using such a system for your organization’s data analysis needs.

Workflow integration and AI capability

Pinpoint unexpected data changes

Understand customer behavior

Enhance marketing and ROI

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