Nowadays, Instagram is one of the biggest and most successful social media networks in the world with more than 1 billion active monthly users online.

The platform has also become a source of income for many users – if there could be one social media network called “the land of social media influencers”, it would be Instagram for sure.

Not to say that influencers didn’t exist before the Instagram boom.

There were a lot of influential people both in traditional and social media.

However, Instagram gave people perhaps the most undemanding way to become famous.

The only content required were aesthetically pleasing photos with live-laugh-love captions and you could easily become the next It girl/boy/person like Caroline Calloway.

Instagram goes through its own life cycles, demanding more authenticity and less polished aesthetics from users nowadays.

But it doesn’t seem like social media influencers are going anywhere (even if the network decides to completely remove vanity metrics).

Although the gender breakdown of Instagram users is pretty equal (56.4% women and 43.6% men in the U.S.), when we hear the words “Instagram influencer, we usually imagine a woman.

Instagram is strongly associated with women influencers. Think:

• Beauty bloggers.
• Fashion queens.
• Instagram models.

Perhaps, women are more prone to take advantage of the visual aspect of the social media platform or are more used to be evaluated based on their looks, which is a sad fact.

But, hey, if you can turn it into a career, you go girl!

With all that being said, it’s quite fascinating to take a look at top female influencers on Instagram and see what their secrets to success are on the platform.

Surely, the absolutely most popular women will be real-life celebrities, but their Instagram presence might be a crucial factor in their real-life fame.

Besides, determining the top influential women on Instagram can give you a lot more insights than a simple list of names as I’ll prove in this article.

#instagram #marketing analytics