As cloud computing matures, it’s becoming more and more clear that the important thing isn’t where your applications run — or even what specific technologies underpin cloud services. The important thing is what cloud computing enables customers to do differently.

Cloud computing and related technologies are going mainstream at a rapid rate. According to a survey of 1,000 developers and IT decision-makers conducted by cloud native software company Lightbend, 38.5% of organizations say they are moving aggressively to adopt a cloud native strategy and another 33.8% are in the early stages of adopting a cloud native strategy. Meanwhile, 59.2% say they’re already running most new applications in containers and/or on Kubernetes clusters.

But the executives interviewed in conjunction with the survey think about cloud native less in terms of _where _their applications run, but rather in _how _those applications are built. For these IT leaders, cloud native isn’t so much a place or a thing — it’s something they do.

Some executives also expect to save money or improve availability by shifting workloads to the public cloud. But nearly everyone surveyed said that their core goal in adopting cloud native technologies is to get applications and features to market more quickly. “The benefit of going cloud native is the speed of building software and the ability to collaborate while you’re building it,” says the VP of IT at a manufacturing company.

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