People Analytics (also known as HR Analytics, Talent Analytics, and Workforce Analytics) is essentially the utilization of employee-related data to drive business decisions.

And it’s all the rage.

Data is everywhere, and every second, every mili-second, we are collecting more of it. Business leaders have learned that harnessing their data to make business decisions can have huge implications for their bottom line.

What types of ad campaigns generate the most sales? What kinds of products have the highest profit margins? Where does our target demographic do most of their shopping?

**Collecting data, analyzing it, and then making decisions based off of those insights has become an expectation. And as business leaders have grown increasingly data savvy, there is a hot demand for ways to apply these principals to **employee-related decisions. In comes People Analytics.

If you want to see super cool examples, Google’s People Analytics team has made some of their most impactful projects openly available.

Okay, so you’re bought in. You are convinced that People Analytics is going to change the world, make your business a million times more efficient, and enable your employees to be the most engaged employees on the planet. You want your organization to reap the benefits of this new field. Welcome to the cool kid’s table.

But where do you start?

#scalability #data-science #people-analytics #data-driven #business