Over Christmas I ordered most of our gifts from Amazon. I have Amazon Prime and it is a wonderful user experience because I rarely need to worry about shipping costs.

Prime saves me money but during checkout it saves time and frustration. Because Amazon has removed that step from the purchasing user experience they have far fewer abandoned shopping carts, a win-win for customers and Amazon.

However, we needed to ship some gift cards to my in-laws. I did not know their address so my wife dictated it to me and somewhere in that process I entered the wrong street address. The package could not be delivered. Fortunately Amazon knew about it and sent me an e-mail and displayed a warning icon in the order tracking information.

#user experience