As tech is growing continuously, more and more companies rely on providing free and paid APIs to grow their business.

However, simply providing an API or a software platform without putting effort into making it attractive is insufficient. Conversion does not happen miraculously. At least, not without marketing.
Marketing a product, especially a software product, is a difficult thing. You need to be always reaching out to developers, building a first-class developer portal, and, of course, offering something valuable and unique. And these are just bare-bone ingredients of success.

One of the crucial elements of a successful developer marketing campaign is documentation. As one of my friends from IT used to say, “No docs, no apps,” referring to the fact if your documentation sucks, nobody will even play around with your API.

The Internet is destroying our attention span. We process around 34 gigabytes of information daily. At such a scale, our brains cannot focus on random information for longer than a few seconds.

If this new information doesn’t touch us in some personal way, we move forward. This means that one of the crucial steps in making your API or software product successful is to grab a developer’s attention instantly.

This post will talk about how documentation can help grab developers’ attention and make them stay on your website. Specifically, I will talk about three ways to make your documentation stand out.

Read more at https://hackernoon.com/how-to-write-good-software-documentation-vh1831z2

#devops #programming #api #user-experience