With mobile traffic accounting for over 50% of web traffic these days, leaving your mobile performance unoptimized isn’t really an option. In this article, we’ll discuss the complexity and challenges of mobile, and how mobile testing tools can help us with just that.

Things have changed quite a bit over the last decade when we just started exploring what we could do on a tiny, shiny mobile screen. These days, with mobile traffic accounting for over 50% of web traffic, it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device.

Depending on the nature of your product, the share of your mobile traffic will vary significantly, but you will certainly have some mobile traffic — and being prepared for it can make or break the deal. This requires your website or application to be heavily optimized for mobile. This optimization is quite complex in nature though. Obviously, our experiences will be responsive — and we’ve learned how to do so well over the years — but it also has to be accessible and fast.

This goes way beyond basic optimizations such as color contrast and server response times. In the fragmented mobile landscape, our experiences have to be adjusted for low data mode, low memory, battery and CPU, reduced motion, dark and light mode and so many other conditions.

Leaving these conditions out of the equation means abandoning prospect customers for good, and so we seek compromises to deliver a great experience within tight deadlines. And to ensure the quality of a product, we always need to test — on a number of devices, and in a number of conditions.

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