You can leverage your blog posts to target specific keywords and phrases that people use when they carry out a search. Regularly posting on your blog also tells your customers that you’re active and on top of your communication channels. An added bonus is that fresh content signals to search engines showing that you’re active and engaged in your industry.

It’s important to realize that blogging is no easy task. It’s a strategy activity that can help you achieve ranking and conversion goals. Creating fresh content is difficult and not really something that you can scale. You need to prioritize writing good quality content over churning out a large number of posts.

#wordpress #blogging tools #ramp up #blogging