The pandemic has also changed the role of Public Relations (or PR) in ways that were previously difficult to anticipate. The communications plan and strategy have undergone a major transformation as a result of developments such as remote working.
Will businesses continue to rely on conventional PR without compromising their brand-building efforts? Let’s take a look.

PR Trends to Follow in 2021

• Predictive Analysis: Predictive analysis techniques may be used to forecast subjects and problems that are likely to pique viewer interest based on historical data patterns. It can also assist in the identification of potential customers by using real-time customer data.

• Live Streaming and Virtual Events: Another new trend is live streaming of events such as award shows and business conferences, which is growing website traffic and online viewership from around the world.

• The Impact of Fake News on Public Relations: The rise of many media outlets and social media sites such as Facebook and YouTube has aided the spread of fake news. With the dissemination of disinformation at an all-time high, public relations practitioners must contend with false statements regarding their business or industry.

It will be fascinating to see how corporate PR reacts to this transition and develops their organizational strategy for the next decade as more companies go remote and to online platforms.

Look out for these three powerful PR trends in 2021. With more businesses going remote and to online platforms, these trends are here to stay over the next decade.

**Three Unique PR Trends to Consider in 2021
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