Basically, you would take a web page or any other interface that you want to and create another version of the same page. The change is as minor as changing an ad copy or a headline or changing the color of a signup button or it can be a complete rebranding of your landing page.

After creating that variation, divert half your traffic to the control i.e the original version (A), and the other half to the variation i.e the modified page (B). Observe the insights and conversion rates on your website.The result determines the winning version out of the original version and modified version based on the most opens and clicks.

#testing #a/b testing #perform