This tutorial will be showing you how to install Matomo web analytics (formerly known as Piwik) on Ubuntu 20.04 with Apache or Nginx web server. Matomo is an open-source alternative to Google Analytics, which is the most widely-used web analytics software.
What’s Web Analytics?
Web analytics software is used by websites to know how many visitors are on a site in a day/week/month, what web browser they are using, etc. It is a crucial piece of software to help grow their websites. Google Analytics is great, but the data of website visitors are stored on Google’s server. If you don’t want to share your website visitors’ data to a third party, you can run your own web analytics. They are many self-hosted alternatives to Google analytics and Matomo is a great one.
Matomo Features
The open-source (GPL v3+ licensed) self-hosted Matomo edition can show the following reports.
- Top keywords and search engines, websites, social media websites.
- Top page URLs, page titles, user countries, providers, operating systems, browser market share, screen resolution, desktop VS mobile.
- Engagement (time on site, pages per visit, repeated visits).
- Top campaigns, custom variables, top entry/exit pages, downloaded files, and many more.
- Classified into four main analytics report categories – Visitors, Actions, Referrers, Goals/Ecommerce (30+ reports).
- Statistics Email reports.
- Web server log analytics.
- Track visitors who have disabled JavaScript.
- Tools to comply with GDPR (such as cookie consent)
- Install free or premium plugins to extend and expand the functionality of Matomo.
- And more.
For a full list of features, please check the Matomo features page. I particularly like the fact that Matomo can list all my web pages by page views and show bounce rate and exit rate for each web page, and also the real-time visitor map.
#ubuntu #matomo #self hosted #web analytics #data analytic
