Building an ecommerce business with Magento is a challenge, but an exciting one. This sophisticated PHP-powered platform requires a deep web development expertise but, as ecommerce developers admit, this pays off with top-of-the-line results apart from having a modern, self-sufficient webstore. To lead a Magento project to success, business owners need to meticulously analyze their goals and match them with what Magento has to offer.

Which high-level concepts should business owners have in mind when mapping out their future Magento stores? Which key questions should they consider before giving the green light to their development teams? The article will dissect five core Magento capabilities and bring forth workable insights about online retail and web development.

1. What Look and Feel Do You Aim For?

An average visitor decides whether they like a website or not in mere seconds, and if not, in most cases they will leave immediately. That’s why web design choices are the most crucial for an ecommerce project owner to make.

In a nutshell, there are two alternatives: a ready-made theme or custom development, each with its benefits and weak points.

Since a pre-made theme requires installation and initial configuration only, this is a viable option for a time-constrained project. Working around a template is also budget-friendly, as you buy not only a web design but the continuous support and updates from the theme developers. Apart from this, a template package deal is a top choice for novices who haven’t yet learned the ropes of ecommerce and are unsure of what they want.

Custom design is a more demanding path to follow. It requires greater investments and considerable commitment from business owners. In return, though, they get unique webstores that precisely convey they brand messages.

Magento and Web Design

Magento is geared toward both templates and custom design, so regardless of the path you eventually choose to pursue, you will face little complications.

The official Magento marketplace and other services like ThemeForest, TemplateMonster, and Creative Market offer an extensive selection of themes for any taste, budget and Magento version. Today, it is perfectly possible to find a Magento theme that is packed with advanced features and hits the mark in terms of your brand style. However, be ready to pay a hefty price for it.

If no ready-made theme suffices, then it is wise to opt for custom Magento web design. This is indeed a more expensive option, with an average design freelancer rate ranging from $10 to $30 per hour at Upwork and even higher fees asked by Magento development agencies. In exchange, though, you get a highly original online store that is bound to make a statement.

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