If you want to find a domain name these days, you have to come up with something as unique as a celebrity baby name. Many of us have been able to reserve our personal name domains, and some wonder how far they can push a site that uses their own personal name.

The downside to using a personal domain name is: if you want to sell the domain in the future, you are selling your name along with it. It’s always possible to 301 redirect certain pages, or even the entire site to a non-personal domain name although the process is not always seamless.

The Skies The Limit

If you are building a media empire your personal domain name could be used to publish content related to you directly, while the rest of your content could be published on another generic property. Usually when you want something “bigger than you” you will want to be on a generic domain.

With that said, sometimes Firstname-Lastname** personal domain names** experience great success. There are many people who generate substantial revenue from their personal domain name. The search engines care more about the content and the backlinks than they do about the domain you choose.

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