In 2019, Wendy’s, a popular fast-food chain, decided to leverage virtual reality (VR) technology as a marketing tool. First, the restaurant chain created an avatar on the popular VR-powered game Fortnite. Then, it launched a Twitch stream where this avatar broke into restaurants and destroyed freezers—reminding audiences of its constant efforts to only serve ‘Fresh, Never Frozen’. The campaign boosted Wendy’s social media mentions by 119 per cent and reminded advertisers everywhere not to discount VR.

Read more: https://analyticsindiamag.com/facebook-enters-into-vr-advertising-with-oculus-quest/

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