What is Salesforce Marketing Cloud?

Firstly, Salesforce is an established company that is headquartered in San Francisco and offers CRM (Customer Relationship Management) tools and software via a SaaS (Software as a Service) model. The company has adopted Cloud Computing through the years, enabling anyone and everyone to benefit from rich CRM tools via a nominal subscription fee.

Moving on, Salesforce Marketing Cloud, formerly known as Exact Target, assists digital marketers to deliver the right message to the potential audience at optimal timings. The Search Customer Experiences defines Salesforce Marketing Cloud as a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.

The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management, and data analysis.

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