The data onboarding process must be improved and simplified to keep up with exponential data growth and rapid development of new SaaS products.

It seems as though new software products and applications hit the market weekly, even daily. These applications help increase productivity and efficiency and can make everyday tasks much more straightforward. But for any new application to work, it needs data – which has become a currency in the way we frequently exchange it. We can’t benefit from applications without data. Software applications are simply empty boxes until data is migrated over. Hence, data onboarding becomes ever-more important.

A customer can’t use a company’s product and get value from it if their data doesn’t import correctly into the product. For example, a marketer can’t effectively use a marketing automation solution without their leads. A business can’t sell eCommerce products without SKUs. An HR representative can’t properly use a payroll solution without accurate employee profiles.

A recently conducted survey to determine the state of data onboarding, or the process of importing data, was completed by more than 100 businesses across industries to gather input. The survey results reveal that more than 90 percent of respondents must transfer data from one system to another to run their businesses. Yet, more than three-quarters of these respondents cited that they “sometimes” or “often” run into problems with the data onboarding process.

See also: Data Onboarding: Overcoming the Challenge

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