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Rite Aid stores have been using facial recognition software on customers in 200 stores, according to a Reuters investigation published this week.

These cameras were rolled out over the course of eight years and reportedly placed in lower-income and predominantly Black and Latinx neighborhoods, according to Reuters. They have also frequently misidentified people of color: A man stopped while shopping at Rite Aid even filed a complaint about algorithmic racial profiling with the California Department of Public Affairs in 2016.

The Reuters story paints a dark picture of an intrusive and flawed technology being developed, tested, and implemented in relative secrecy, and then quietly foisted onto customers in hundreds of locations across the country.

#ai #business #facial-recognition #tech #artificial-intelligence