Digital forensics is the study of electronic data gathered through police cases, also known as internet forensics or app forensics. Law enforcement authorities and private entities use electronic forensics as a means of monitoring , tracking and collecting the digital evidence needed for criminal investigations.
Learning the practice of digital forensics is often concerned with RAID data recovery.** A data security specialist** serves in a number of roles in the area of cyber protection. They represent themselves as an attacker and defender in operating systems, networks and applications. See what bugs exist to figure out how applications can be changed and prevent hackers from leveraging weaknesses.
How Digital Marketing Can Help Businesses To Survive COVID-19 Crisis
The rapid growth of the coronavirus epidemic has made many traditional marketing methods not workable anymore. Instead, it forced many businesses from all industries to leverage digital advertising channels to survive this economic crisis. While most companies are already skilled in digital and mobile marketing, in this article, we’ll cover the tactics that are the most promising and beneficial with the long-term effect.
How Digital Marketing Differs From Traditional Advertising Channels
Traditional marketing examples we are used to are billboards, trade exhibitions, printed magazines, brochures, etc. And there are still many businesses who relied only on traditional advertising, especially in small towns. At the same time, most corporations who advertise their b2b products and services were looking for new customers in face-to-face meetings at conferences and trade shows.
With the spread of the quarantine mode because of the COVID-19 epidemic, such sales and ways of advertising became not possible or not effective anymore. At the same time, digital advertising allows reaching your target audience without leaving their houses. This is a great way of communication with your potential customers, engaging them to try your product or service, and it will not have any limits in who will see your promotions.
Best Digital Marketing Strategies for 2020
1. Optimize for Voice Search
The way we are surfing the web is constantly changing. For example, before the era of smartphones, most search queries were coming from desktop. With the time when smartphones came into our lives, mobile search became more in priority. Nowadays, Google ranks mobile-friendly websites higher than those that don’t have a version optimized for mobile users.
At the same time, the number of search queries coming from various devices and apps that are controlled with your voice, such as virtual assistants, car systems, home devices with speech recognition, is highly increasing.
With a usual search input from a smartphone or desktop, we can check websites from SERPs (Search Engine Results Pages) and decide which one we want to open. This is not how the voice search works. When you search the web with the voice, the answer to your input will be taken from the featured snippet which is placed above the #1 website in search engines results. That is why, you need to optimize your content so that it answers the user input completely, clearly, and naturally.
2. Influencer Marketing
Influencer marketing became highly popular for all industries, especially for beauty and fitness related ones. For example, you have a product or service and you want your potential customers to know about it. All you need is to reach out to influencers in your exact niche and agree with them about the conditions for your product or service promotion. According to ComboApp mobile app marketing guide, 33 percent of users say they installed an app just because it was recommended by someone they trust or follow online…
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