Notwithstanding the growing popularity of various messengers, email is still the main channel of your communication with clients. With your email messages, you lead your subscribers through the whole sales and marketing funnel, converting them to customers. You assist your users in interacting with your app, engaging them, and increasing their loyalty to your brand.

Email marketing is one of the most efficient channels for customer retention. According to Bain & Company, “a 5% increase in customer retention produces more than a 25% increase in profit” (in financial services). This dependency is equally valid for e-commerce and SaaS businesses, where the role of email marketing is invaluable.

Thank you for choosing this article as your guide on this email marketing journey.

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