Checkout is the most crucial stage of a customer’s journey in online shopping. 7 Out of every 10 people who get to your checkout page leave without making a purchase. No matter how good their experience leading up to this, something must be going wrong. There are many reasons like hidden costs, limited payment options, compulsory logins, or security concerts. So how can you optimize the final step in a consumer’s journey for a better customer experience (and more sales)? Let us see the ecommerce checkout page optimization tips to drive more sales.
Know the best ecommerce platforms at- Top 10 Ecommerce Platforms To Know In 2021
Ecommerce Checkout Page Optimization Tips-
1. Convenience-
Convenience has become one of the most important factor affecting the overall conversion rates. 83% of shoppers agree that they value convenience, hence provide shoppers what they want, even on the checkout page too.
1.1. Allow Guest Checkout-
Providing the ‘guest checkout’ option next to register/sign-in is great for those customers who don’t want to sign up. Regardless of whether they’re security conscious, a first-time buyer, or have another reason for not wanting to sign up, this will cover it. Rather than seeing ‘register’ and leaving the page, visitor can select ‘guest checkout’ and just provide the details required for purchase.
You can push for them to register after the sale has been completed. Create a custom thank-you page for after-purchase, or use onboarding email. Also providing order number and details where order details will be sent, will help them chance to create an account to keep track of their orders.
1.2. Single Click Sign In-
No one likes to remember AccountIDs and password. A solution to this is, you can offer one-click sign-ins. Let them use their social accounts like Google and Facebook to register on your marketplace. Cross-platform functionality eases the login process to sopper and get access to some pre-vetted user info. This can be done by using OAuth2 with an Identity and Access management tool like keycloak. It lets the third party authenticate users and you get limited access to user accounts.
Know more at- https://solaceinfotech.com/blog/how-to-optimize-ecommerce-checkout-page/
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