Build Your Apps Using Salesforce AppExchange

Quick Summary:

This blogpost will help you understand how to build apps using Salesforce AppExchange app development and list them on the Salesforce app store. Along with the benefits of the world’s first on-demand application-sharing service to the businesses and the layman who does not know its concept.

Introduction to Salesforce AppExchange App Development

Salesforce is renowned for providing Customer Relationship Management (CRM services).Apart from the sales, marketing, commerce, and other significantservices, it is also known for customer success and helping businesses to track their customers’ activity, market their services, and many more services.

Talking about the Salesforce AppExchange development services, the AppExchange is a marketplace implemented online that provides an interface for the applications that run on Force.com.

These applications can be open source as well as payable through the subscriptions renewing every month or once in a year.

Not only for hosting and implementing third party applications but also for finding some efficient cloud consultancy services and partnering with them to deploy their services and technologies in their organization.

Some of these cloud consultancy services present on the AppExchange platform include Bluewolf by IBM, Accenture, Cloudreach, etc.

Since it was introduced in 2005, by February 2015, the number of applications hosted and implemented by the platform has crossed over 3 thousand. The number of installations of these applications has reached up to 3 million.

You can get to know more about the SalesForce AppExchange in the following video:

https://www.youtube.com/watch?v=FDHSQga6wrk

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With these numbers, the SalesForceAppExchange app development has been able to make its position at the topmost App stores, specializing in hosting Enterprise Applications.

A few easy steps show how to build a salesforce app using AppExchange, which is followed efficiently by a layman, can easily create a new app in Salesforce, and get expertise in AppExchange App Development.

What is SalesForce AppExchange App Development?

Salesforce AppExchange app Development was introduced in early 2005, and it has gained much popularity due to its inclusion of a wide range of enterprise-level applications, available at nominal costs, either free or charged monthly or yearly.

You can install any solution relevant to your organization with a few clicks in a lesser number of seconds wasted. It covers most of the areas of businesses where the organization might face a challenge.

If you are a developer of various types of Enterprise level applications, the AppExchange is what you require to promote it. You can launch your application in its listing, describe your application’s purpose, give other details like pricing, support, and services included, etc. to acknowledge your customers about your application.

Want to learn application development using the AppExchange app development services? Follow the link:

https://www.youtube.com/watch?v=SvrHfxDLOR0

Based on the information provided, the AppExchange will automatically get it listed in its relevant category, for example, sales, analytics, marketing, etc.

Salesforce AppExchange Statistics:

Salesforce AppExchange development servicesare widely used to develop and deliverapplications for the clients and personnel.It was also found that the salesforce custom apps have reached an advanced level of scalability, agility, productivity, revenue, etc. once they had developed the applications using AppExchange App development from SalesForce.

There is a summary of approximately 25 reports of the advantages of creating a new app in Salesforce and deploying it on AppExchange, as mentioned below:

1. The ROI of the company has increased by more than 450% in the last five years.
2. There was a breakeven point for more than 6 months.
3. Additional revenue of more than 55000 USD was observed in a year is counted as a ratio of per 100 users.
4. The benefits to the business were reported as more than 2 lakh USD in a year, in a ratio of per 100 users.
5. The development lifecycle for an application had been 50% faster than before.
6. In the case of updates, the time taken to release them was approximately 60% lesser.
7. The IT infrastructure had improved by 40%.
8. There was an increase of 45% in the development of new applications in a year.
9. The percentage of digital players and explorers was 65%
10. The percentage of digital disruptors or transformers was 20%
11. Less time was taken by the employees of the organization to understand the application features by 30%.
12. Savings of almost 5000 USD was possible per 100 users in five years.
13. There was a 15% increase in the productivity of the organization.

So these were a few statistics collected from various companies that had used thesalesforce app exchange development services. Now let us have a look over the marketplace of the AppExchange.

AppExchange Marketplace:

There are three types of applications available on AppExchange:

1. Integration-type:

These applications are helpful when there is a need for syncing the data between multiple systems. (example Constant Contact)

2. Apps containing the augmented functionality:

You can customize these apps developed in Salesforce. (Example: MyFax, EchoSign)

Applications acting as platform solutions for individual business applications (like ServiceMax and Skoodat)

Some of the renowned applications available on the AppExchange marketplace are:

1.Chatter:

It is a real-time collaboration app that lets users collaborate to work together on sales opportunities, service cases, campaigns, and projects with embedded apps and custom actions.

2.Groove:

This application is built especially for the sales team, to automate the pre-sales and post-sales procedures so that the sales team can relax and focus on building healthier relationships with the customers and hence generate higher revenue for the organization.

3.ZoomInfo:

It is a repository of various databases that consists of overall data of the customers, prospects, and leads of the organization.

4.LeanData

This application is used to automate the marketing process and strategies of an organization, and hence generating more revenue.

5.PandaDoc:

Creating, Approving, e-signing the proposals, contracts, quotations, etc. now made easy using PandaDocs.

6.Dooly:

All the data entry work for the sales team is handled by Dooly, which can easily manage all your business deals.

7.Form Assembly:

Building online forms and collecting the data can be managed by the Form Assembly application.
The given link demonstrates some of the free apps available on the AppExchange marketplace. Have a look!

https://www.youtube.com/watch?v=dSnbwJ78lXE

The Major Benefits of plugging in an AppExchange app

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Here are some of the benefits of AppExchange App Development:

• There is no requirement for developing salesforce custom apps from scratch. Just download a relevant solution from AppExchange, and you will be able to pass your functionalities in.

• One can directly download the SalesForce custom apps for the company.

• It helps to build the organization’s rapport in front of its prospects, potential clients, and existing clients.

• Those people who have installed the applications from the AppExchange can also leave their reviews and ratings for others’ reference for deciding whether to go for a particular package or not.

• It provides a vast interface to the application developers to host their enterprise-level applications.

• The support and maintenance features provided by the AppExchange applications ensure that they don’t need to spend any extra penny for the maintenance and development of those applications.

Step-by-Step Guide On How To Get Into AppExchange:

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Do you have an idea and you want to transform it into an application and list on the AppExchange marketplace?

Well, then you are at the right place. The following steps might help you in deploying your application on the AppExchange.

-Join the community:

The Salesforce Community will help you associate with other Consultants and Salesforce partners. You can also have you’re participating in various kinds of Webinars, Debates, make use of various advanced tools available for your organization, etc.

-Plan your application:

You need to categorize your application based on its usage, features, and functionality. Once you have finalized the application category, decide on the relevant SalesForce release, and make a list of tools required to develop your application.

-Develop and test the application:

Once you have developed the application, test it to ensure that the application is according to the security rules and regulations defined by the AppExchange Security Policies.

-Make sure your application is ready to review:

There will be a review carried out by the AppExchange Security review to ensure that the application you have developed can overcome the cyber attacks. Once this review is done, the application can be listed on the marketplace.

-Offer free trials at initial levels:

For attracting more prospects, try to provide the open-source version of some of the essential features your application is covering. This might help in gaining the attraction of the customers for your application.

-Update and distribute:

Whatever the customer suggests, try to incorporate it in your app, make it as an update and release it.

-App licensing and support:

Provide relevant support to the customers who have deployed your application and maintain the application’s license on the marketplace.

Follow the given link to know more about launching your application on the AppExchange marketplace:

https://www.youtube.com/watch?v=uO8R3q6za7M

Success Stories:

Here are some of the success stories of the customers who opted for AppExchange app development:

-According to Kathy Ecklund, Director of CRM and Business Analytics at Honeywell Home and Building Technologies,

“AppExchange had helped the company to solve the problems quickly to provide our customers with the best experience.”

-According to Justin Burleigh, the Chief Product Officer at TicketMaster says:

"The use of advanced technologies like artificial intelligence and machine learning has enabled us getting the insight of our potential customers, thanks to SalesForce AppExchange app development services for that.

-Erica Taylor, the Director of Business Strategy and Delivery at Southwest Airlines states,

“SalesForce AppExchange has enabled the best customer experience, and every customer is now a star for southwest airlines.”

-SreeKolli, the CIO at Align Technology, believes that AppExchange has enabled a perfect streamline to execute their business processes, and hence giving maximum satisfaction to its customers.

Conclusion:

If you are looking for a helping hand to convert your application idea into a robust application with the AppExchange platform’s help, get in touch with our skilled Salesforce developers. Hire Salesforce AppExchange developer from us to build apps using Salesforce AppExchange that are robust, custom and best suited for your business needs. Our Salesforce experts are well-versed in Force.com and will you throughout the development process from concept to integration and migration to support.

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