Text-based reviews lack the authenticity of video testimonials. They are much more successful at informing and growing your target audience’s interest in your brand. Video testimonials are a new addition to the list, and they’re already helping businesses expand their customer base.

Let’s look at how video testimonials will help you take over the marketing world.

• Our brain’s emotional centers are activated when we watch videos.
• Video has a much higher retention rate than text,
• People choose to share videos over text.
• Videos help to humanize your business.

It’s not easy to make powerful video testimonials. It necessitates a powerful combination of imagination, user awareness, and digital marketing techniques. As a result, instead of spending time in creating text-based marketing collaterals, start relying more on video testimonials.

Videos are an effective way of developing long-lasting consumer relations. Let’s take a closer look at how video testimonials can help you get more consumers.

**Why Video Testimonials Are A Marketing Must
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