Big data is less about size, and more about how we understand data. In order to better understand data, first we need to understand the problem.

1. So the first step is to accurately identify the problem we want to target — What is the business problem? Why does the problem have to be addressed? Which value do we expect to get when we solve it?
2. Second, we need to fix objectives — What happened in the past and why did it happen? What is happening now, and what should I do in the present? And what do we expect to do in the future, along with our expectations.
3. Identify stake-holders — Technology team, Data scientists, Subject matter experts.

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