Starting an email newsletter is a smart way to bring visitors back to your website and convert them into customers. The first thing you’ll need to get started is an email marketing software.
ActiveCampaign is one of the top email marketing companies out there. They offer email marketing, marketing automation, CRM integrations, customer support tools, and more.

To get started, first you’ll need to sign up for an ActiveCampaign account. They offer a 14-day free trial which allows you to try out their service. Once you have signed up, you need to visit the Settings » Developer page. From here, you need to copy the URL and Key values under ‘API Access’ and paste them into a plain text editor. You’ll need it later to connect your account with WordPress.

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