Did you know that compared to the binary you uploaded and the final size of your app after it’s approved for the App Store may end up being slightly larger. This size increases when the App Store performs additional processing on your ipa by adding DRM to prevent app piracy & again recompressing the ipa.
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TL;DR
While building an Enterprise application we faced a problem of keeping the application size below then specified by the apple cellular download limit of 200 MB. This caused issues for our clients as most of the client download/update the app from their cellular network.
Keeping that in mind we worked on by keeping our app size below 100 MB. But as time went by the app went from nearly equal to 100 MB to 120 MB and now to 142 MB. We saw with each monthly release the app size increased by ~20–25MB. With this rate, we would be way above 200 MB in a few months.
Here are some tips which may help you reduce your app size
Before you start optimizing your app, you first need to measure its download and installation size.
To find the unused resources I rely heavily on this great tool
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