The best decision is an informed decision, and A/B testing enables you to make data-backed decisions to improve your website. In this guide, you will learn the exact steps for running A/B tests for free.​

Should you choose one design for your landing page or the other? Which one is better? How would you know?

To answer these questions and similar ones, web creators can turn to implementing A/B testing to choose the best option.

A/B testing gives you a way to make data-backed decisions and improvements to your website. Instead of trying to guess which version of a design will generate more conversions or create a more user-friendly experience, you can turn to the data to get a real answer.

Better yet, running A/B tests on WordPress isn’t that complicated and doesn’t cost any money. If you can put 30 minutes or so into some basic setup, you can start testing your site for free using a simple visual editor.

In this post, we’ll show you step-by-step how to start A/B testing WordPress and Elementor content using the free Google Optimize service.

Beyond that, we’ll also share a native WordPress plugin option for Elementor users that lets you set up split tests from inside the Elementor editor.

Ready to start testing? Let’s dig in!

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