10 E-Commerce Conversion Rate Optimization Tips for Your Website

Conversion rate is vital to measure the success of an e-commerce site. Low bounce rate and high conversion rate are the ideal cases. There are a lot of factors that play a significant role in improving conversion rates. From an attractive e-commerce UX to high-quality product pictures, everything plays an important role.

In the blog, we talk about the top 10 tips to increase an e-commerce website’s conversion rate. Let us go:

Detailed Product Description

At least sometimes, the product received and the viewed product has mismatches. It can disappoint the customers and make them give bad reviews. That, in turn, will affect the goodwill of the website. It is vital to ensure the authenticity of the product details. A very elaborate idea about the product helps the customers in getting the right image of the same.

If the product is a fabric, then the details about the transparency, the right color, and material can help the customer. A long detailed description of the product can do no harm. The customer should have a clear idea about the product they are going to purchase.

Target potential audience

For every product or service, there is a group of potential customers. And the success of the business lies in finding it. Once you have the right idea about your customer, it is easy to move forward. E-mail promotions and social media advertising with the right customers can help in boosting your business. When the advertisement reaches the right audience, they will be ready to look at your product. It can increase your conversion rate.

Sensible Pricing

The cost of your products should be on par with the products available in the locality. Traditional in-house shopping always has the advantage of seeing the product in reality. There is always a risk element in online shopping regarding that area. So to overcome that factor, the pricing should be done right. A lower price compared to the local stores is a definite catch. So give enough importance to the pricing factor.

Unique Selling Proposition

For your brand to stand out, your unique selling proposition is a fundamental factor. It can be anything; you can talk about your excellent customer service or unique manufacturing process. It can make the customers trust your brand. Customer reviews can also help. You can also highlight why your product or service is different.

Communicate with your customer

Another critical factor is to have proper communication with your customers. Make them comfortable with your service. Communicate to them through e-mails and social media. The chatbots can help the customers to find the required product or service. The point is to make them come back to your website again. It will help the business to develop a group of regular and loyal customers.

Quality product images

The way the product is getting portrayed on the website is a factor of great relevance. Whether it be a dress or jewelry, the product’s visual appeal is essential to attract the users. The one main disadvantage of online shopping, as we discussed above, is the inability to see the product for real. As a solution to this drawback, it is good to add the customer images with the product.

For example, if it is a dress, the website can add images of a customer wearing the product. It will help the next customer to get a better analysis of the product.

A good user experience

From the moment the user lands on your website, you have a few seconds to impress the user. The initial impression has a lot of impacts. It will make the user stay for some more time. Attractive images, creative quotes, neat UI are some of the factors that play a significant role here. Also, you have to make sure the website is mobile-friendly.

Discount offers and season sales

Season sales and offers are attractive features to gain the attention of your audience. All of us have fallen for this bait at least once. When you see those sneakers you were checking out frequently for a low price, you will go for it. It is one of the best marketing strategies to improve your website conversion rates.

Product Videos
Recently many websites have started to add product videos to their e-commerce sites. It indeed helps the user to have a clear picture of the product. Especially when they are trying to buy some electric appliance or other gadgets it can be of great help. They can see how the product works. It will be more beneficial to the customer than pictures.

Free Shipping
There are times when the shipping cost exceeds the product cost or makes half of the product price. It is a massive liability to the user. They will be highly disappointed to see that. Free shipping is something all the users are happy to hear. You can offer the users free shipping for a minimum amount of purchase. So it is suitable for both the customer and the seller.

Conclusion
The user experience and design of the website play a crucial role in the conversion rate. The main target to achieve is to make the customers stay on your website and give them a pleasant experience. There are UI UX design and development services to help the website reach the objective. The tips mentioned above can help in improving the conversion rates.

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