Did you know that marketers (and even hackers) can use images to track you in your email inbox?
Here’s how so-called tracking pixels work:
Sounds scary, right? And yet this is incredibly common.
As someone who runs a weekly newsletter with 4 million recipients each week, I refuse to use tracking pixels. (I send my emails as plain text.)
But people like me are in the minority. Most companies do use tracking pixels. And most email marketing tools make it easy for marketers to include tracking pixels in email blasts.
Well, you’re in luck. There’s an easy way to stop these tracking pixels and preserve your privacy. All you have to do is turn off images by default in your inbox.
(Don’t worry – you can still click a button to load images you receive from trusted friends and family.)
#security #developer