Do you know how your apps work? Are you aware of what tech companies are doing in the back with your data? And what’s more revealing: do you know which of your action are actually influenced by those apps? When you take a trip with Uber, buy stuff on Amazon, or watch a movie on Netflix: when are you consciously deciding and when are you being heavily influenced?

Tech companies are not passively observing your behavior and acting as a consequence: they are influencing your behavior so you become more predictable. By conditioning your actions, companies can predict outcomes in a better way, and know better what to sell you.

#data-science #technology #digital-marketing #artificial-intelligence #social-media