In this video on Branding Basics, we’ll give you everything you need to know about the fundamentals of branding. We’ll be covering the following topics:

1. Brand Strategy - 00:09
2. Brand Values - 01:09
3. Brand Vision - 04:12
4. Brand Mission - 05:54
5. Brand Objectives - 07:04
6. Brand Promise - 10:09
7. Brand- As a Product or an Asset - 12:53
8. How Digital Is Revolutionizing Branding - 13:39
9. Transformation Imperatives - 15:07
10. Digital Transformation Roadmap - 16:23
11. How to Build a Brand from Scratch - 17:37
12. Research Your Target Audience - 18:32
13. Identify Your Core Values - 19:16
14. Choose Your Business Name - 20:05
15. Define Your Branding Attributes - 20:58
16. Write a Slogan That Aligns with Your Mission - 21:30
17. Design Your Logo - 22:38
18. Apply and Evolve Your Branding - 23:26
19. Branding KPIs - 24:12
20. Brands within a Brand - 24:49
21. Types of Multi-Brand Strategies - 25:27
22. Geographies - 27:30
    Without further ado, let’s jump into Branding Basics!

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