Customers come first for our team at Google Cloud EMEA, but we couldn’t deliver to our high standard without the help of our partners. They play a key role in the delivery of Google Cloud technologies and solutions to our businesses all over the region. With this in mind, I’m very proud to share the results of a recent study from IDC, which highlights that Google Cloud is prospering, growing and unlocking huge commercial benefits for our EMEA partners.

According to IDC, demand for cloud-based technology and services is growing rapidly in the EMEA market, especially for capabilities such as artificial intelligence (AI), data analytics, IoT, and security. In fact, IDC puts public cloud growth at 22% year-on-year for EMEA. Whereas implementations used to be lift-and-shift scenarios, today digital transformation remains the primary driver for cloud growth in organizations, who are looking to reimagine their business models. What’s more, this need to digitally transform has only been heightened in the face of global COVID-19 pandemic. As businesses seek to be flexible and adapt to current circumstances, they need cloud capabilities for support.

“This is good news for Google Cloud partners, who by their nature are engaged across many of these technologies,” reports the IDC study. The research predicts that partners’ revenues from Google Cloud-linked opportunities will more than triple by 2025. This is an amazing opportunity for all of our partners across the entire EMEA ecosystem, as they develop and build out their Google Cloud practices.

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