Let’s take a break from constantly refreshing the stock market and do something a bit different.

Instead of just one SEO question, we’ll do an ‘Ask an SEO Lightning Round’ and answer three different questions in one post.

Such Value. To the Moon!

All of today’s questions are somewhat related to HTML and coding issues, so that is our theme.

Today’s first question comes from Bianca in Holland.

Should I use (or refrain from using) keywords in button-text to improve SEO?

I’m not sure that anyone has ever asked this question directly of Google, but I don’t think that changes the answer.

I don’t see any reason why text in an HTML tag would carry significantly more or less weight than a normal word on the page.

If I had to guess, I’d say that they probably don’t look at button text too much for ranking, but I’m pretty sure if we tested we’d find that they do see and index the text in the button.

Honestly, I see this as more of an accessibility issue than an SEO issue.

I wouldn’t begin trying to optimize form elements for SEO. Optimize them for conversion and accessibility.

Make sure the button clearly describes what clicking on it does and is properly labeled.

Here are some button accessibility tips that can help.

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Our next question comes from Andrzej in Lodzkie.

Is having ~400 links in primary menu on ecommerce website bad for SEO? And what if those links are wrapped in H3 tags?

There are technically two questions in here, Andrezej, and we’ll tackle both of them.

The answer to your first question is that it depends.

Both Google and many SEO professionals will recommend a pyramid-style approach to site architecture. With 400 links, that’s a really big second level of the pyramid!

#ask an seo #html #coding