Amazon’s Anticipatory Package Shipping in its Fulfillment Centres has packed and ready to go items you haven’t yet thought to buy on their online store. Amazon Alexa continually records and collates your voice as you talk to it and ask it to find information. Internet of Things (IOT) devices hooked up to Alexa provide a blueprint into how you use, move around and live in your home. Amazon Prime Video and Amazon Prime Music expose what you like to watch and listen to. If you’ve bought into the Amazon ecosystem, that is the blunt truth of the data Amazon has of your cognitive-emotional patterns. Amazon knows what you like, when you’re home, what you sound like, how you talk, where you get your source of news and can predict when and what you might buy in the future.

Seems Amazon’s data strategy might not stop there: actually filed back in March 2015, on 2nd January 2018 the United States Patent and Trademarks Office granted a patent to Amazon Technologies Inc for the invention of a rather intriguing idea — enter the ‘Blended Reality Mirror’.

Since 2015, Amazon have been wanting to capture your entire body and track your eyes — all in the name of seeing if that red dress suits you or what tie goes with what shirt.

In October 2017 Amazon acquired Body Labs for at least $50 million — a software provider of human-aware artificial intelligence that understands the 3D body shape and motion of people from RGB photos or videos*. This is the perfect explanation from the Body Labs guys themselves.

The best and simplest explanation of how the software works that Body Labs have created, directly from the guys themselves. Disclaimer: I’m not responsible for content in automatic played videos after the video embedded.

What does this all mean?

In simple terms, the Blended Reality Mirror is a data-hungry Artificial Intelligent (AI) driven device. In the ‘reflection’, you see in real-time how clothes look on you from the Amazon Fashion store.

#amazon #technology #data #digital-identity #innovation #data analysis