Sentiment Analysis, also known as Opinion Mining, refers to the techniques and processes that help organisations retrieve information about how their customer-base is reacting to a particular product or service.

Sentiment Analysis

In essence, Sentiment Analysis is the analysis of the feelings (i.e. emotions, attitudes, opinions, thoughts, etc.) behind the words by making use of Natural Language Processing (NLP) tools. If you’re not aware of what NLP tools do – it’s pretty much all in the name. Natural Language Processing essentially aims to understand and create a natural language by using essential tools and techniques.

Sentiment Analysis also uses Natural Language Processing and Machine Learning  to help organisations look far beyond just the number of likes/shares/comments they get on an ad campaign, blog post, released product, or anything of that nature. In this article, we’ll be talking about Sentiment Analysis in great depth. From talking about the methods and tools of Sentiment Analysis to discussing why is it so extensively used – we’ve got it all covered!

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Sentiment Analysis: What is it and Why Does it Matter?
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