Location intelligence visualization, third-party GIS integration and analytics capabilities help understand what drives customer intelligence.
A relatively new term in marketing, location intelligence is gaining popularity for customised offerings for the new age customer. Product managers are now pondering how adding locational intelligence can improve the contextual accuracy of customer service apps, marketing and sales.
Locational intelligence brings together business intelligence-driven from customer life cycle and on the physical locations of a consumer visit. Recently visited commercial locations such as stores, restaurants, or entertainment venues contain timestamps and device information, imperative for redefining customer intelligence. Analytics Insights brings the top 10 location intelligence companies for the new age marketer-
Near
Near is an Ambient Intelligence Platform providing real-time information on places, people and products. The Near platform processes massive data from smart environments to understand consumer behaviour on a global scale. Currently processing data from over a billion devices, the Near platform powers Allspark, its flagship SaaS product for data-driven decisions, which enables customers to visualize, engage and analyse audiences.
Lyft
Lyft was founded in 2012 with the mission of building a peer-to-peer transportation solution that would help make cities safer, more affordable and better connected. Lyft is a peer-to-peer transportation platform that connects passengers who need rides with drivers willing to provide rides using their vehicles.
Domo
Domo helps all employees from the CEO to the front-line worker to optimize business performance by connecting them to the right data and people they need to improve business results. Domo’s Business Cloud is the world’s first customizable platform that enables decision-makers to identify and act on strategic opportunities in real-time. The company works with the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more.
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