This article aims to use DAX to analyze customer purchase behavior in Power BI and to gain insight into product potential.
Marco Russo and Alberto Ferrari have published a blog a few years ago called “Basket Analysis”, this interesting article describes in detail how to use DAX to calculate very useful measures such as the number of orders and the number of customers under any product portfolio. This article can be seen as an extension of “Basket Analysis”, which takes into account the chronological order in which customers purchase different products…

#towards-data-science #power-bi-tutorials #power-bi #dax #data-analytics