In an attempt to scale up its AI portfolio, Apple has acquired Spain-based AI video startup — Vilynx for approximately $50 million.

Reported by Bloomberg, the AI startup — Vilynx is headquartered in Barcelona, which is known to build software using computer vision to analyse a video’s visual, text, and audio content with the goal of “understanding” what’s in the video. This helps it categorising and tagging metadata to the videos, as well as generate automated video previews, and recommend related content to users, according to the company website.

Apple told the media that the company typically acquires smaller technology companies from time to time, and with the recent buy, the company could potentially use Vilynx’s technology to help improve a variety of apps. According to the media, Siri, search, Photos, and other apps that rely on Apple are possible candidates as are Apple TV, Music, News, to name a few that are going to be revolutionised with Vilynx’s technology.

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