Tableau Software has announced a new study developed in conjunction with YouGov, to explore how organisations in the Asia Pacific and Japan (APJ) have used data during COVID pandemic. The survey noted that data-driven companies in India are more resilient and confident during the pandemic, compared to non-data-driven companies.

According to the data, 83% of data-driven companies in India have reported reaping critical business advantages during the pandemic. Along with that, the survey revealed that 62% of organisations believe that leveraging data can provide multiple and vast benefits to businesses, including more effective communication with stakeholders. Another 58% organisation noted making faster strategic business decisions with 56% witnessing increasing cross-team collaboration. Further, the data stated that 48% of organisations have managed to make their business more agile.

Being data-driven is also allowing organisations to be more optimistic towards this turbulent time. The survey stated that around 76% of organisations are confident and looking forward to a promising future for their business.

While data-driven companies are reaping its benefits, the non-data-driven companies are facing massive challenges in grasping the importance of data. This demonstrates the prevailing disconnect of how businesses leveraging data and the potential for organisations to benefit from a more data-driven approach.

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