Mobile apps are now a staple in the modern world and are even key for most businesses to operate. Whether a business pushes content solely through an app or uses it to provide additional services, apps are now one of the main ways that we consume content.

According to Statista, global app revenues will exceed $935 billion by 2023, due to paid downloads and embedded marketing. Marketers constantly analyse their target audience as well as their marketing strategies in order to find new and effective ways to attract users. The traditional method of marketing apps, through ad banners and blanket advertisements online, is no longer efficient in comparison to new mediums of marketing. Influencer marketing is the perfect tool to replace the traditional ways of marketing and reach audiences more effectively

According to the Mediakix Influencer Marketing Survey 2019, 89% of marketers believe that the ROI from influencer marketing is superior to other promotional tools. The impact of influencers on their subscribers can significantly increase attraction and demand for a brand’s product.

So, how can developers and publishers use influencer marketing to promote an app?

Identify the appropriate format for promotion segment

It is important to first identify the most appropriate format and platform for reaching target audiences. Once this is done, an influencer can be used to reach an already established audience in order to promote a product.

Reviews

Influencers can create a product review of an app to promote its use and key features. By doing this, they can provide an insight into the functionality as well as review it for their audience. This can help to not only gain new users, but to also promote new features to existing users.

Let’s plays / Gameplay integration

Gaming influencers promoting mobile games can use “Let’s plays” and gameplay videos to show-off games. This is perfect for engaging a target audience as it is more tangible than a targeted ad. For example, to promote Plarium’s Raid: Shadow Legends, HypeFactory recruited a total of 2160 influencers, each with tens of thousands of subscribers to show off the game. Gaming influencer Dude Perfect got over 26 Million views alone for the game and Plarium has had a view count of over 635 million for their games since March 2019.

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