**Objective: **To programmatically retrieve Google Analytics data for marketing analytics automation.

Accessing Google Analytics API to retrieve GA records is one of the quintessential requirements to build an end-to-end marketing analytics suite. We could achieve this objective through four major steps as listed here below:

1. Generate Client ID and Secret Key in Google Cloud.
2. Update .Renviron variables.
3. Import relevant libraries and refresh GA tokens locally.
4. Finally, build the GA dataset in R.

#r #data-visualization #data-analytics #data-science #developer