Mature digital technologies, scientific advancements, and emerging DARQ technologies will help businesses adjust to customer demand and differentiate their offerings.

COVID-19 has created historic upheaval for businesses. The opportunities, trends, and challenges of the pre-pandemic world – just a few months ago – are no longer important. Businesses are working to rapidly pivot towards a new set of priorities and adjust to a new set of challenges.

When it comes to innovation, this change is dramatic. In Accenture’s 2020 Technology Vision report, we identified innovation as a key battleground for the future. We argued that three cornerstones of innovation – mature digital technologies, scientific advancements, and emerging DARQ technologies (distributed ledgers, artificial intelligence, extended reality, and quantum computing) – would provide the tools with which businesses can adjust to customer demand and differentiate their offerings.

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We argued that businesses will eventually be set apart by their ‘Innovation DNA’ – meaning the way they merge and combine strategies from the three cornerstones to amplify and complement their core business competencies. This is truer today than ever before.

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