One of my closest university seniors started an app-based venture and critically failed within a year. He was bankrupt and felt compelled to shut down the company. It was a total disaster.

Born curious, I wanted to know what went wrong. I studied their business strategy and found out what they’d missed.

It was app store optimization (ASO).

They invested $100k in their venture but never thought of their ASO. They spent their maximum marketing budget in better UI/UX design, beautiful websites, SEO, and Facebook ads. They didn’t look at their app, which should’ve been given #1 priority.

#mobile-app-development #entrepreneurship #programming #machine-learning